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ULTA
Volume: 679.61K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 38%
Hold 19%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is well-positioned for success in the highly competitive beauty retail industry, with a strong and differentiated product offering, a track record of newness and innovation, and a loyal customer base. The recent acceleration in comps and ongoing market share potential are key factors contributing to our positive outlook. In addition, the company's expansion into social media channels and the potential for strong online sales growth further drive our optimism for its future performance. With a track record of consistent beating expectations and disciplined expense management, we see Ulta as a compelling investment opportunity with a target price of $650, based on 21x our 2027 forecast.

Bears say

Ulta Beauty is facing increasing competition from major online marketplaces such as Amazon, who is taking away market share in the beauty industry. This competition, along with slowing comp momentum, will continue to put pressure on Ulta's bottom-line despite their strong omnichannel model. Additionally, their partnership with Kohl's Sephora store-within-a-store may not be enough to offset the impact of Amazon's dominance in the beauty market.

Ulta Beauty (ULTA) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 38% recommend Buy, 19% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 21 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of May 6, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $666.95, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $666.95, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 679.61K

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